BEFORE YOU RUN
Know the job and the reviewer.
This playbook is for lean marketing and product teams preparing a coordinated launch.
TARGET OUTCOME
An editable launch package with a shared message, channel-specific drafts, and a review checklist.
Bring these inputs
Better source material makes the result easier to review and safer to reuse.
- Approved product brief
- Target audience and launch goal
- Verified product facts
- Brand voice examples
- Required channels and owners
COPYABLE STARTER
Start with this prompt.
Replace bracketed details, attach the source material, and keep the limits until your team has reviewed a few runs.
Create a draft launch package from this approved brief. Keep the core promise consistent across every asset. Deliver landing-page copy, a demo script, a short deck outline, email copy, and three social variants. Add a claim ledger with the source for every product statement. Mark missing proof and open decisions. Do not publish anything.
THE PLAYBOOK
Move from context to a reviewed result.
- 01
Lock the source brief
Use one approved product description, audience, and message hierarchy before generating channel assets.
- 02
Draft the core story
Write the promise, mechanism, proof, and action once, then adapt it by channel.
- 03
Build the package
Generate editable drafts with clear owners and dependencies such as screenshots or product review.
- 04
Run the claim review
Product and legal owners verify claims, links, and availability before publishing.
DELIVERABLES
What the run should produce
- Landing-page draft
- Demo script
- Deck outline
- Email and social drafts
- Claim ledger
HUMAN REVIEW
Check this before it leaves the team
- Every feature claim is verified
- Assets use the same positioning
- No draft implies unavailable functionality
- Publishing stays with a named owner
Keep exploring this workflow